2025-11-12
How to read first-week adoption without drowning in charts
A practical order of questions for product teams reviewing a feature’s first seven days of use.
Field notes
Writing from adoption reviews and release readouts
Short guides rooted in feature adoption work — measurement order, activation versus adoption, support language, and B2B cohort windows.
2026-01-08
Activation is not adoption — and why the difference matters
Teams often celebrate first-use milestones while repeat use for the same feature stays flat.
2026-02-19
Treating support tickets as an adoption signal
Customer conversations often reveal why a feature is reached but not retained.
2026-04-02
Choosing cohort windows for B2B feature adoption
Weekly jobs need different observation windows than daily ones — a common source of false alarms.