Edinburgh · United Kingdom
Portal Cypress Core
See whether a feature earns a second visit
We study how customers discover, try, and return to SaaS features — then leave product and support teams with ranked actions for the next release cycle.
Flagship engagement
Feature Adoption Assessment
A three-to-five-week review of one shipped feature: event paths, support themes, and cohort return — delivered as a written adoption brief.
Read the full scopeFrom recent work
Support themes sat beside the funnel — not in a separate deck
A Midlothian product team booked a Feature Adoption Assessment after a reporting module saw high reach and weak return. The brief ranked three friction points support had already heard in customer language.
Field notes
Guides for teams tracking feature adoption
Short pieces on first-week reading, activation versus adoption, and cohort windows for B2B jobs.
How to read first-week adoption without drowning in charts
A practical order of questions for product teams reviewing a feature’s first seven days of use.
Activation is not adoption — and why the difference matters
Teams often celebrate first-use milestones while repeat use for the same feature stays flat.